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Metal Mesh (2004)

AGENCY | Carat
CLIENT | Adidas
CATEGORY | Online Ad Campaign

INVOLVEMENT (5 as the highest)
Concept/Strategy 5
Design/Art Direction 5
Animation/Execution 5

The theme was to emphasize the “Metal Mesh” part on this new shoe. That was the first time ever to make “Molten Metal” effect with Flash 5 which made it one of the most difficult projects I have ever done. This may not be the best looking ad, but it’s definitely an challenging and exciting piece that I could be proud of.

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