ScoopAway Website Pitch (2013)

AGENCY | Clorox (In-house)
CLIENT | Clorox - ScoopAway (PPD)
CATEGORY | Website

INVOLVEMENT (5 as the highest)
Concept/Strategy 5
Design/Art Direction 5
Animation/Execution N/A

ScoopAway is one of the brands in Clorox that allows an internal pitch against outside agency. My concepts got to the final round but didn’t get picked. However since the visuals are pretty interesting and these are both responsive designs, I’d like to just show them in my portfolio. The first concept was an emotion approach of cats with wise tag lines. The second concept was a comical approach with clean interface but appealing graphics.