Q4 Holiday Campaign (2004)

AGENCY | Carat
CLIENT | Western Union
CATEGORY | Online Ad Campaign

INVOLVEMENT (5 as the highest)
Concept/Strategy 5
Design/Art Direction 5
Animation/Execution 5

This is the warmest campaign for christmas. The purpose of this ad was to encourage customers to send money through Western Union and help the loves ones come home. So a family picture was used with also an animation of photo shooting leading to the call to action. The feedback from the client was very positive.