Golf ClimaCool (2005)

AGENCY | Carat
CLIENT | Adidas
CATEGORY | Online Ad Campaign

INVOLVEMENT (5 as the highest)
Concept/Strategy 2
Design/Art Direction 4
Animation/Execution 5

This is one of my favorite 30k banner ads ever done. The main theme of this ad is to leverage the print piece directly - to unzip the coolness with ClimaCool Apparel on a golf course. In addition to the fluid animation of the zipper, it’s interactive after the animation ends. Please play with it. It’s fun!