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Adidas Golf Climacool Campaign

Role: Senior Production Visual Designer
Agency: CARAT
Client: Adidas (Golf Climacool)
Category: Digital Ad Campaign

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Overview

This campaign extended the visual story of Adidas Golf Climacool through digital banners emphasizing breathability, performance, and premium sport aesthetics. The work required a refined, athletic visual presence adaptable across formats.

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Design Challenge

The key challenge was translating performance-driven, ventilated product attributes into a clear visual language that worked across both large and small ad sizes. Consistency and tone were essential.

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Approach & Visual System

I built a clean, modular visual system grounded in Adidas’ high-contrast, structured brand identity.

Art-direction enhancements included:

  • Crisp, ventilated aesthetic: Light gradients, airy spacing, and cool color accents reinforced Climacool’s breathability story.

  • Performance-centric imagery: Tight product crops and directional shadows emphasized athletic utility.

  • High-contrast typographic tone: Bold typography paired with ample negative space conveyed clarity and premium athletic confidence.

  • Scalable modularity: Layouts and components were designed to adapt efficiently across the full range of banner formats.

The system provided flexibility while maintaining a consistently fresh, performance-focused tone.

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Outcome

The campaign maintained a polished, modern athletic identity across all digital ads while clearly communicating Climacool’s product benefits. The work reflects system-oriented production thinking paired with clear art-direction intent.

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Tools & Skills

Tools: Adobe Suite, Animation tool
Skills: Modular Visual Systems, Cross-Format Production, Brand-Driven Execution

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