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Liquid Plumr Digital Campaign

Role: Senior Production Visual Designer
Client: The Clorox Company / Liquid Plumr
Category: Digital Advertising

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Overview

For Liquid Plumr, I designed a suite of digital banner ads to support awareness and promotional efforts across online platforms. The work centered on visually communicating product utility with clarity and brand personality while meeting the performance and format constraints of a high-volume ad campaign.

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Design Challenge

The key challenge was to create a unified visual system that could work consistently across multiple display ad sizes, each with limited space and strict requirements around messaging, hierarchy, and data-driven calls to action. The design needed to feel approachable yet authoritative, aligning with Liquid Plumr’s brand positioning.

 

Approach & Visual System

I developed a modular visual system focused on:

  • Clear hierarchy: Ensuring primary messaging and product cues were legible in every size

  • Brand alignment: Using color, typography, and imagery consistent with The Clorox Company’s identity

  • Modularity: Creating graphic components that could be reused and rearranged across all ad formats

  • Performance awareness: Optimizing layouts and assets for fast load times and maximum impact

This systematic approach allowed for efficient production across many deliverables while preserving visual consistency.

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Outcome

The campaign produced a cohesive set of digital assets that reinforced Liquid Plumr’s brand presence and communicated product effectiveness clearly across placements. The project highlights senior-level production execution and scalable visual thinking in a fast-paced campaign environment.

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Tools & Skills

Tools: Adobe Suite, Animation tool
Skills: Modular Visual Systems, Cross-Format Production, Brand-Driven Execution

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