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Response Trail X (2004)

AGENCY | Carat
CLIENT | Adidas
CATEGORY | Online Ad Campaign

INVOLVEMENT (5 as the highest)
Concept/Strategy 5
Design/Art Direction 5
Animation/Execution 5

This ad campaign was to introduce the new Response Trail series. The theme was that the shoe runs well either in the rural or urban area. So that story was very simple with a show revealed with a background flip. The climax and the simple story impressed the client so much that they requested this ad to become the role model of many later ads.

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