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The Clorox Company Blog

Role: Visual System Designer (with Art Direction)
Client: The Clorox Company
Category: Blog Layout & Digital Visual System

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Overview

For the Clorox TCC Blog, I designed a visual system that merged the company’s corporate identity with more approachable, story-driven blog content. The work required balancing authority and friendliness while supporting varied article formats.

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Design Challenge

The challenge was to maintain Clorox’s credibility and cleanliness while giving the blog enough flexibility to present community stories, lifestyle content, and softer editorial pieces. The tone needed to be trustworthy but not rigid.

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Approach & Visual System

I created a structured, modular content system built to accommodate diverse article types.

Art-direction considerations included:

  • Clean, editorial-inspired tone: Light typography, generous spacing, and soft color accents created a refined yet approachable reading environment.

  • Warm but professional palette: Subtle neutrals and brand-aligned color cues balanced corporate clarity with community warmth.

  • Content-forward design: Imagery, pull quotes, and metadata blocks were styled to support readability and rhythm rather than distract.

  • Scalable component library: Reusable content blocks provided flexibility for different categories and post types.

The system allowed editors to maintain a consistent look regardless of article complexity.

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Outcome

The final design provided Clorox with a clear, maintainable publishing system that aligned with brand standards while feeling approachable and modern. This project showcases editorial art direction layered with structured digital system design.

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Tools & Skills

Tools: Adobe Suite
Skills: Modular Visual Systems, Cross-Format Production, Brand-Driven Execution

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