The Clorox Company Blog (2013)

AGENCY | Clorox (In-house)
CLIENT | The Clorox Company
CATEGORY | Blog

INVOLVEMENT (5 as the highest)
Concept/Strategy 5
Design/Art Direction 5
Animation/Execution 1

TCC stands for The Clorox Company, which is the parent company of all the brands. It has a corporate website that is very informative with a corporate look and feel. Their PR team would like to open a special corner as a blog that gives more casual and non-business information to the community. The existing corporate site was impossible to change on their end. This involves combining its existing serious corporate branding with very different look and feel. This project involved different high level managers and seemed to be a difficult task. Fortunately, everything went smoothly and the design I created impressed all the parties and got approved fairly quickly.