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Glad Digital Campaign

Role: Production Visual Designer
Client: The Clorox Company / Glad
Category: Digital Advertising & Campaign Design

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Overview

For Glad, I designed a suite of digital banner ads and display units to support product promotions across web platforms. The project aimed to balance Glad’s friendly brand personality with strong visual communication that highlighted product benefits and calls to action.

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Design Challenge

The challenge was to create a cohesive visual system capable of adapting to multiple banner formats while preserving clear messaging hierarchy and brand presence. Each ad needed to communicate key product benefits quickly and effectively, even in restrictive display environments.

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Approach & Visual System

I developed a modular visual framework grounded in Glad’s warm, approachable brand identity.

Visual and system decisions included:

  • Warm, friendly tone: Bright color accents and inviting graphic elements reflected Glad’s household brand personality

  • Clear messaging hierarchy: Strong type choices and structured layouts ensured benefits and CTAs remained easily scannable

  • Reusable components: Graphic modules and layout systems were designed for efficient adaptation across standard banner sizes

  • Visual consistency: Consistent treatment of logo, product imagery, and text components maintained brand alignment across all units

This approach kept the system scalable and cohesive while allowing each variation to feel familiar and purposeful.

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Outcome

The final campaign assets delivered a visually consistent digital presence for Glad across all required formats and placements. The work exemplifies strong production execution paired with thoughtful visual system design.

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Tools & Skills

Tools: Adobe Suite
Skills: Modular Visual Systems, Cross-Format Production, Brand-Driven Execution

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