CONRAD WONG

Interactive Art Director

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    © 2016 by Conrad Wong

    • ABOUT

    • BANNERS

    • WEBSITES

    • MOBILE

    • INNOVATIONS

    • CONTACT

    • More

      TunIT (2006)

      AGENCY | Carat
      CLIENT | Adidas
      CATEGORY | Online Ad Campaign

      INVOLVEMENT (5 as the highest)
      Concept/Strategy 4
      Design/Art Direction 4
      Animation/Execution 3

      +F50 TunIT is the first modular soccer shoe by adidas which allows you to exchange parts of the show with different kits for different needs. The concept here was to form the modular man with all the broken parts as a metaphor for the interchangeable part of the shoe. This was a rush campaign but with the help of an engineer it turned out to be a very exciting looking online ad.

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