TunIT (2006)

AGENCY | Carat
CLIENT | Adidas
CATEGORY | Online Ad Campaign

INVOLVEMENT (5 as the highest)
Concept/Strategy 4
Design/Art Direction 4
Animation/Execution 3

+F50 TunIT is the first modular soccer shoe by adidas which allows you to exchange parts of the show with different kits for different needs. The concept here was to form the modular man with all the broken parts as a metaphor for the interchangeable part of the shoe. This was a rush campaign but with the help of an engineer it turned out to be a very exciting looking online ad.