MP_TexasLottery_Setforlife_0000_Layer-Comp-1

MP_TexasLottery_Setforlife_0001_Layer-Comp-2

MP_TexasLottery_Setforlife_0002_Layer-Comp-3

MP_TexasLottery_Setforlife_0003_Layer-Comp-4

Texus Lottery

mobile ad

 (2015)

AGENCY | Tapjoy
CLIENT | Texus Lottery
CATEGORY | Mobile Ad

INVOLVEMENT (5 as the highest)
Concept/Strategy 4
Design/Art Direction 5
Production/Execution N/A

We proposed a user wiping action on the screen to mimic the action of a scratcher and reveal some fantasy. Another "Video to map" option was also offered.