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Texus Lottery

mobile ad

 (2015)

AGENCY | Tapjoy
CLIENT | Texus Lottery
CATEGORY | Mobile Ad

INVOLVEMENT (5 as the highest)
Concept/Strategy 4
Design/Art Direction 5
Production/Execution N/A

We proposed a user wiping action on the screen to mimic the action of a scratcher and reveal some fantasy. Another "Video to map" option was also offered. 

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