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Secret mobile ad

 (2015)

AGENCY | Tapjoy
CLIENT | Secret
CATEGORY | Mobile Ad

INVOLVEMENT (5 as the highest)
Concept/Strategy 5
Design/Art Direction 5
Production/Execution N/A

Secret would like to build an interactive ad that leverage some elements in the website and their video. The concept here was to use an interaction that shows the body change of a female from day to night and secret is the best deodorant that keeps up the change.