Global a3 Gigaride (2006)

AGENCY | Carat
CLIENT | Adidas
CATEGORY | Online Ad Campaign

INVOLVEMENT (5 as the highest)
Concept/Strategy 1
Design/Art Direction 3
Animation/Execution 5


The theme of this campaign was “unstoppable cushioning”. There was a TV commercial with some kangaroos. We decided to make plenty of kangaroos and put them together to represent the a3 cushioning technology. Animating the kangaroo was a fun experience and have them jumping together was funnier. And the client loved the final little jump of the kangaroo. This 30k ad worked just as well as the TV commercial, while they’re actually different.

 

On the MSN Today Pane version, we actually added some interactive features that the user can rollover and see the details of the shoe.