CONRAD WONG
Digital Designer / Art Director
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Uji Time
(2016)
CLIENT | Uji Time
CATEGORY | Logo Creation
INVOLVEMENT (5 as the highest)
Concept/Strategy 5
Design/Art Direction 5
Production/Execution 5
Uji Time is a Japanese dessert place. I was asked by client to create a logo for them after they failed a bunch of times looking for logo help. Starting from the first photo is the progress of creating their logo. After asking about their expectation on the brand and the look and feel, I provided a few options that may fit their needs. After the first round they picked a direction and I explored different fonts and styles for the second round. On the third round I created some actual use case of the logo and they are very happy with the outcome. I have been their brand consultant since then. It's been almost 10 years of business now (2025) and they're still growing. From one shop to many shops, from soft ice-cream to packaged ice-creams, the brand has been getting popular among bay area community. Many people posted their photos with this brand and the ice-cream on social media and made influences.
Uji Time Facebook Page: