Dockers Spring (2007)

AGENCY | DraftFCB
CLIENT | Dockers
CATEGORY | Online Ad Campaign

INVOLVEMENT (5 as the highest)
Concept/Strategy 5
Design/Art Direction 5
Animation/Execution 1

Dockers Spring Campaign was a big budget banner ad campaign that included video shooting and full interaction design with the banner. There were a lot of revisions throughout the process for the high fashion branding purpose. But the ending result was more than satisfying.