CONRAD WONG
Digital Designer / Art Director

Hu Tong Jian Bing
(2019)

CLIENT | Hu Tong Jian Bing
CATEGORY | Brand Identity

INVOLVEMENT (5 as the highest)
Concept/Strategy 5
Design/Art Direction 5
Production/Execution 5

Hu Tong Jian Bing was a food business that sold Jian Bing, which was a street food that looked like a Chinese savory crepe. I was responsible for all the marketing needs including brand management and all promotional materials. The logo was using Chinese calligraphy with a stamp. The graphic elements was inspired by the way cooking the crepe in a circular direction as well as picking authentic colors from Chinese food culture.