MP_iams_0429_0002_1
MP_iams_0429_0003_2
MP_iams_0429_0004_3
MP_iams_0429_0006_5

Iams mobile ad

 (2015)

AGENCY | Tapjoy
CLIENT | Iams
CATEGORY | Mobile Ad

INVOLVEMENT (5 as the highest)
Concept/Strategy 5
Design/Art Direction 5
Production/Execution N/A

Iams asked Tapjoy to build an interactive mobile ad. The concept here was to explore a floor plan of the house and find the footage of the dog as part of the family.