Global a3 Megaride (2005)

AGENCY | Carat
CLIENT | Adidas
CATEGORY | Online Ad Campaign and Website

INVOLVEMENT (5 as the highest)
Concept/Strategy 5
Design/Art Direction 4
Animation/Execution 5

This is another a3 Megaride campaign for global. The art direction was about gritty look and feel. My original idea was a graffiti on a metal gate, and user can make a airbrush stencil. However, the client didn’t allow us to make that interactivity and it turns out to be 30k-only ad. So the result became a straight animated ad.