WaMu Direct Marketing Campaign (2006)

AGENCY | Avenue A/Razorfish
CLIENT | WaMu
Category | Online Ad Campaign

INVOLVEMENT (5 as the highest)
Concept/Strategy 4
Design/Art Direction 5
Animation/Execution 5

We had a chance to do a page takeover ad with WaMu campaign. I tried to make this ad as interesting as possible that fits their humorous campaign message among all their direct marketing ads. It turned out we surpassed the client’s goal of their sign ups online with effective  direct marketing campaign.