WaMu Direct Marketing Campaign (2006)

AGENCY | Avenue A/Razorfish
CLIENT | WaMu
Category | Online Ad Campaign

INVOLVEMENT (5 as the highest)
Concept/Strategy 4
Design/Art Direction 5
Animation/Execution 5

I tried to make Direct Marketing Campaign as interesting as possible, but somehow I learned that there are some products sell better when they really go for a direct message. It turned out we surpassed the client’s goal of their sign ups online with effective  direct marketing campaign.