U.S.Bank Cash365 Amex Card Launch (2016)

AGENCY | Clock Four
CLIENT | U.S. Bank
CATEGORY | Launch Campaign

INVOLVEMENT (5 as the highest)
Concept/Strategy 2
Design/Art Direction 4

Production/Execution 4

This is the campaign for Cash 365 Amex Card launch. We came up with a few concepts and they picked this "365 days of awesome" concept. I designed their "A-frame"(the big poster in the branch on a frame), social ads, banners ads, landing page and brochures. 

amex_cash365_Dependable_A-frames_v4
amex_cash365_Better_A-frames_v2
amex_cash365_Better_A-frames
cash365_300x250_v3_Layer Comp 3
cash365_300x250_v3_Layer Comp 2
cash365_300x250_v3_Layer Comp 1
cash365_paid_banner_frames
amex_cash365_Better_landingpage
amex_cash365_Dependable_guide_cover
amex_cash365_Better_guide_toc
amex_cash365_Dependable_guide_inside_v2_toc
Card_v2
amex_cash365_Better_guide_inside