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MemeChicken — Facebook Messenger Bot

Role: Co-Creator & Visual/Interaction Designer
Team: Designer + Engineer collaboration
Category: Conversational UI & Bot Experience

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Overview

MemeChicken is a Facebook Messenger bot I co-created with an engineer as a lightweight, meme-driven entertainment experience. The bot generated humorous interactions, reactions, and meme responses inside Messenger, using a playful character voice and simple conversational flow to engage users.

The project grew organically and became one of the more widely circulated bots in our peer network.

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MemeChicken got 70,000+ installs in just 1 month after launch and it's still growing. 

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MemeChicken made it to an article featured in VentureBeat after launched for a week, and became the top 5 bots on Botlist.co: 
http://venturebeat.com/2017/01/09/5-bots-to-try-this-week-andy-english-pepper-pullstring-self-care-memechicken/

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Design Challenge

Messenger bots operate inside strict UX constraints — limited screen space, no traditional layouts, and an interaction model shaped entirely by messaging. The challenge was to create an experience with a strong personality, clear interaction cues, and smooth conversational flow, all without traditional UI components.

Additionally, we needed a visual and verbal identity that made the bot feel alive, distinct, and instantly engaging.

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Approach & Visual System

I designed MemeChicken using a combination of conversational UX, character-driven branding, and modular content flows.

Key elements of the system:

  • Character-first identity: MemeChicken had a defined personality — expressive, mischievous, and humorous — reinforced through tone, emojis, and quick visual punchlines.

  • Messenger-native flows: Interactions were structured around thumbs-ups, quick replies, image cards, and short text bursts to keep the bot responsive and easy to navigate.

  • Meme reaction engine: Users could trigger reactions, receive auto-generated meme images, and play with a small set of interactive “personality buttons.”

  • Modular conversation branches: I mapped out repeatable flows (reaction → punchline → follow-up options) to make the bot feel dynamic despite simple input.

  • Visual accents: Lightweight illustrations and expressive chicken imagery reinforced the bot’s identity without breaking Messenger’s minimal UI.

  • Designer–engineer collaboration: I created the conversational logic and personality system while the engineer implemented message handling, API calls, and content delivery.

This system allowed the bot to feel playful and alive while staying performant within Messenger’s platform limits.

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Outcome

MemeChicken became a fun, shareable bot that sparked high engagement due to its personality-forward design and meme-driven responses. The project demonstrates my ability to build:

  • conversational UX systems

  • character-driven product identity

  • visual logic inside constrained environments

  • and tight designer–engineer collaboration

It also represents early exploration into AI-adjacent interaction design, predating modern generative UX tools.
 

Tools & Skills

Tools: Adobe Suite, Messenger Bot Tools, Prototyping Tools
Skills: Conversational UX, Visual System Design, Interaction Design, Character-Driven Product Thinking

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