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Kodak Chicken Little Campaign

Role: Senior Designer
Agency: CARAT
Client: KMS Chicken Little
Category: Digital Advertising

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Overview

For KMS Chicken Little, this campaign focused on developing a series of digital banners and display ads to support promotional efforts tied to seasonal offers and brand activation. The work aimed to capture the brand’s upbeat personality while communicating key messaging across a range of online environments.

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Design Challenge

The project required delivering a visually engaging ad system under tight spatial and performance constraints typical of digital display. Each format needed to balance expressive imagery with clear calls to action, all while maintaining consistency with KMS Chicken Little’s lively visual tone.

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Approach & Visual System

I created a modular visual framework that balanced impactful graphics with flexible layout options, enabling efficient adaptation across formats and placements. Key elements of the approach included:

  • Establishing a bold typographic hierarchy to keep core messaging legible in small units

  • Creating a visual motif system rooted in the brand’s energetic personality

  • Standardizing layout rules to ensure consistent spacing, alignment, and brand expression

  • Refining graphics for performance and readability in high-traffic digital environments

This allowed us to produce a high volume of assets without sacrificing clarity, coherence, or visual impact.

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Outcome

The campaign delivered a cohesive suite of advertisements that reinforced KMS Chicken Little’s brand presence across digital platforms. This work showcases my ability to manage modular visual systems, sustain quality under production demands, and maintain brand integrity across formats.

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Tools & Skills:

Tools: Adobe Creative Suite, Animation Tools
Skills: Modular Systems • Cross-Format Execution • Brand Consistency

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