Chicken Little Mobile Offer (2005)

AGENCY | Carat
CLIENT | Kodak Mobile Service
CATEGORY | Online Ad Campaign

INVOLVEMENT (5 as the highest)
Concept/Strategy 5
Design/Art Direction 5
Animation/Execution 5

Kodak Mobile Service (KMS) promoted their offer of free movie ticket with this little online ad. There were very few graphic assets to work with. With the cuteness of the character itself, I decided to play around with the line “The sky is falling” to make it more hilarious. Instead of the sky falling, when Chicken Little looks up, a free movie ticket falls down and makes him happy, with a surprising sky piece falling climax following right after. Disney was also our client and they’re known to be very strict with their characters but this campaign went amazingly smooth and pleased both Kodak and Disney.