AGENCY | Clorox (In-house)
CLIENT | Clorox
CATEGORY | Social Campaign

INVOLVEMENT (5 as the highest)
Concept/Strategy 3
Design/Art Direction 5
Production/Execution 3

Clorox would like to bring up public concern about flu season in an interesting way. So they decided to go for a blog and a Twitter for interesting flu related news called What The Flu campaign. It’s an innovative and casual approach to reach out for younger audience as serious brand.