Game Day Lightning (2004)

AGENCY | Carat
CLIENT | Adidas
CATEGORY | Online Ad Campaign

INVOLVEMENT (5 as the highest)
Concept/Strategy 3
Design/Art Direction 4
Animation/Execution 5

Game Day Lightning had a TV commercial showing Chauncey dodging the obstacles on the court. We took that idea and leverage a 30k online ad. The ESPN expandable unit, however, had more depth providing more interesting and fluid animation with some information shown at the end. That expandable unit is still one of my favorites.