CONRAD WONG

Interactive Art Director

  • ABOUT

  • BANNERS

  • WEBSITES

  • MOBILE

  • INNOVATIONS

  • CONTACT

  • More

    © 2016 by Conrad Wong

    • ABOUT

    • BANNERS

    • WEBSITES

    • MOBILE

    • INNOVATIONS

    • CONTACT

    • More

      Game Day Lightning (2004)

      AGENCY | Carat
      CLIENT | Adidas
      CATEGORY | Online Ad Campaign

      INVOLVEMENT (5 as the highest)
      Concept/Strategy 3
      Design/Art Direction 4
      Animation/Execution 5

      Game Day Lightning had a TV commercial showing Chauncey dodging the obstacles on the court. We took that idea and leverage a 30k online ad. The ESPN expandable unit, however, had more depth providing more interesting and fluid animation with some information shown at the end. That expandable unit is still one of my favorites.
       

      BACK
      See Expandable Ad Version