CONRAD WONG
Digital Designer / Art Director
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Suren Stage Play"Love Letters" promotions
(2024 with Midjourney)
CLIENT | Suren Drama Club
CATEGORY | Advertising Campaign
INVOLVEMENT (5 as the highest)
Concept/Strategy 5
Design/Art Direction 5
Production/Execution 5
Suren Drama Club had a stage play "Love Letter" that needed promotional materials including posters, booklets and other online ads. "Love Letters", originally by A.R. Gurney, was about two characters who exchange letters, but not marriage vows, in a warm and complicated friendship lasting 50 years. Because they choose others as mates, and live to regret it, Love Letters has a wistful tone, beneath the sparkle expected from the author, sadness and remorse. The art direction here was about distance, love and regrets, using stamps, letters with silhouettes. Graphics were done with the help of Midjourney, which was also the first time I used AI tool for a project.