Clorox PPD Soft Surface banner ad (2013)

AGENCY | Clorox (In-house)
CLIENT | Clorox Professional (PPD)
CATEGORY | Online Ad Campaign

INVOLVEMENT (5 as the highest)
Concept/Strategy 4
Design/Art Direction 4
Animation/Execution 5

Clorox Professional (PPD) is a high-end brand for medical professional. It’s basically a B2B line of Clorox and I was heavily involved in creating a lot of their online promotional materials in a regular basis. Usually PPD online materials are relatively dry and informative. This is a 40k banner ads I created to feature their product’s soft surface cleaning ability. The banner ad showed a “soft texture” on a 40k banner ad while also telling the product works for hard surface as well.