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ClimaCool (2005)

AGENCY | Carat
CLIENT | Adidas
CATEGORY | Online Ad Campaign

INVOLVEMENT (5 as the highest)
Concept/Strategy 4
Design/Art Direction 4
Animation/Execution 5

This ClimaCool Campaign was to promote their ClimaCool apparels with two athletes, Vlad and Allyson. The challenge was to leverage the already dynamic looking print ads into
a real animation. Assets were limited with only flattened print pieces. I used the air flow arrows with an icy effect to turn a hot weather background into the original cool background. The result was dynamic and also dramatic.
This is definitely one of my best favorites.

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