CONRAD WONG

Interactive Art Director

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    © 2016 by Conrad Wong

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      ClimaCool (2005)

      AGENCY | Carat
      CLIENT | Adidas
      CATEGORY | Online Ad Campaign

      INVOLVEMENT (5 as the highest)
      Concept/Strategy 4
      Design/Art Direction 4
      Animation/Execution 5

      This ClimaCool Campaign was to promote their ClimaCool apparels with two athletes, Vlad and Allyson. The challenge was to leverage the already dynamic looking print ads into
      a real animation. Assets were limited with only flattened print pieces. I used the air flow arrows with an icy effect to turn a hot weather background into the original cool background. The result was dynamic and also dramatic.
      This is definitely one of my best favorites.

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